Guerilla Marketing

Hello Everyone,

I think we can all agree one of the biggest drawbacks to the EV business especially electric bicycles is most people dont know about them or what they can do. I have been thinking of creative ways to get the word out and would like so outside opinions. So let's groupthink.

In your opinion and EV experience what would be some cost effective ways to get the word out so that more people know electric bicycles exist?

First one I can think of is "Don't ride a stealthy e-bike; make sure everyone can easily tell what it is".

Do a group ride, either by ourselves or within an event. Then self promote, send pictures and story to newspapers in the area
Or a group ride during commuter traffic. Tell TV ahead of time so cameras are there.

Also been thinking about our first annual world championship races that Luke or Arno will win.
Be nice to invite every one from the industry. IE electric cars, motorcycles (everything electric) to display their products.

Wheelie down the field in the middle of the superbowl???

That would be awesome!

Best Buy is flooding the internet with advertisement. Im just wondering what kind of service and support to they offer? Can you test ride on in the store?