""Burns says most small entrepreneurs don't survive long enough to get their ideas to the point of mass production. First, you have to have money to sustain you while you're developing the technology, because you're not yet producing anything that can pay the bills. Then you have to figure out how to turn a hand-crafted laboratory device into something that can be mass-produced safely and cheaply, and invest in the equipment to make it. Finally, you have to figure out how to market the product, which takes yet more money. ""
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