The result of either a HUGE ignorance of the English language, or a calculated move to get viral promotion by using such an attention-getting name. I notice that the URL is non-functional.
There are, of course, other possibilities. Like the whole thing is a joke of some sort.
...
OK. Doesn't appear to be a joke. If they were to carry lubrication products, I suspect those would quickly become best sellers.
I think someone in marketing is going to either be a hero or get fired...