Well.....I suppose you guys already know my opinion on this...
Black lightning is a good name for a motor. Conjures images of speed, stealth, excitement...
Roadrunner.... transportation, reliable, serves its purpose
Magic Pie....A dessert that requires no preparation, or perhaps serves itself to you.
I'm not real sure how to associate it with a motor. Sure it captures my attention, makes me look at it, even talk about it....but so did any serial killer you can think of. Just because you get attention, does not mean it is positive attention.
...But this is marketing. It could turn out that this is the best hub solution out there, and name perception means nothing.
The other side of the coin is, if you name a motor Black Lightning, it kinda needs to live up to that name. Ask Oatnet or dirtdad if that is the case.