As luck would have it, the first beer I ever had in a nightclub (Champagne Charlies, Surfers Paradise, circa 1981) when I was 17 & legally not supposed to be there, was XXXX Bitter Ale (pronounced "fourex" but often referred to by tourists as "ex, ex, ex, ex") brewed by Castlemaine Perkins in Brisbane. Some/many these days would say that is not so lucky, though in the day there weren't anywhere near as many choices available as you find today. Anyway, the luck I'm referring to is the temperature the beer was served at that night was at the point where tiny icicles had formed to create a party
cularly lively sensation when the sharp points contact the throat's surface when downing it. Every now and then it gets a conversational mention with the other es member who also partook with me at that time. XXXX has a lot of bite and is not revered very much outside of Queensland, however for me, although it's not my every-day drop now (yes it was for a few years then, until interstate & foreign beers with comparable prices began to appear), after a hard day's work in hot weather it most satisfies as big a thirst as you can throw at it.
It was an experience that may have triggered a primeval search to satisfy the same pleasure spot in my brain, 'cos I did search high and low back then when I was more bulletproof to getting pissed.
A theory is that XXXX may also underly what makes Queenslanders better at playing State of Origin rugby league, either that or it numbs the knocks more.