sk8norcal
1 MW
We start off the blog http://martinracingperformance.blogspot.com/
with some advice for the new year. This week is one of the most important weeks for scooter shops ( as is the first week every year ) you have people who just got pulled over for being an idiot and driving drunk and no longer have a license. Go after them!
The saddest thing is that if you don't as a business owner another scooter store will. One of our clients has doubled his business every January every year doing this.
If legal in your state get the list of people who just lost their license this past weekend. Send them a postcard, then a mailer, invite them into the shop, because many of them will attempt and continue to drive without a license until they get caught.
Once caught they will pay even more money in fines and possible jail time. A simple solution in most states is a 50cc scooter. It keeps other people safe, makes you money, and helps them avoid jail. People need to get to work and if this is a legal option then you need to pursue this market as a store owner.
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