Direct-to-Consumer Company Start Selling on Amazon?

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LockH   100 GW

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Location: Ummm.. Started out in Victoria BC Canada, then started to move around... Oh oh.

Direct-to-Consumer Company Start Selling on Amazon?

Post by LockH » Dec 19 2018 1:53pm

(Harvard Business Review)
Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?:
https://hbr.org/2018/12/case-study-shou ... -on-amazon

Starts:
Sitting in his office, Mark Ellinas frowned at his computer screen. It was filled with row after row of electric bikes, from expensive models to cheap knockoffs that seemed held together by spit and a prayer. Though they varied in style and price, the bikes did have one thing in common: where they were being sold. The website he was looking at, flush with options, was Amazon.

As the CMO of PedalSpark, a small maker of high-end electric bicycles, Mark was considering strategies for selling the company’s new ride.
8)

(BTW... ES Bible "Search found 1 match: "PedalSpark""... this post. Not a real co. name AFAIK...) :mrgreen:
ES changed my life (for the waaaaay better).

Eff. June, 2014 Phoenix Ebike Promotions

(Current ride? High speed lawn chair.)
viewtopic.php?f=3&t=57408

Phoenix Ebike Promotions conversion kit (work in progress. More drink holders, etc etc)
viewtopic.php?f=15&t=60564

Joined yer local chapter of EA yet?
(Ebikers Anonymous - Where we're all miserable failures, but the parties are hilarious...)

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beast775   100 kW

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Location: victoria british columbia

Re: Direct-to-Consumer Company Start Selling on Amazon?

Post by beast775 » Dec 19 2018 3:37pm

High End - Pedal Spark , my brow furrows :wink:
2 FINGER SALUTE TO ESSO.no buying gasoline for 14 years now.
I spent all my money on bicycles women and beer the rest i just wasted.

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