I haven't found any prototyping research data that has been published yet, but...the EV battery packs with the longest warranties have been using active cooling.
On another related note, many square flat foil packs have been using compression cases to reduce any developing puffiness from creating low-conductivity spots inside the cells (usually referred to as localized higher resistance). Since those "compression plates" are already there, many designs made them from thermally-conductive materials to draw heat away from the centers of the stacked cells to the edges, where coolant running through tubes could carry the heat away from the pack.
A recent publication showed better results when constructing the cell with the largest-area tabs possible, and then cooling the tabs. This didn't make sense to me at first. If you imagine that the cell is a hundred very thin stacked sheets with separator/anode/electrolyte/cathode layers, then...cooling the flat sides may sound good, but...only for the outermost layers. The electrical insulating separator-sheets are not only an electrical insulator, they slow heat migration from the central layers to the outer sides.
The anode and cathode collector foils are copper and aluminum, both excellent conductors of HEAT. This revelation was the result of someone asking why a certain new cell had the positive tabs on one side, and the negative tabs on the complete other side (normally they might both be on the same end to make all the connections on that facet of the pack, with the other five sides being uncluttered). Doing this was because they wanted to make the tabs as large as possible, so each tab encompassed the entire edge on that side.
Here's a pic of a common-construction cell. Imagine the tabs are the entire width of the cell (three times longer than shown?), with positive on one end, and negative on the other.