File this under Marketing...
Velorbis is a Danish mfgr of "Euro-style" bikes with classic stylings:
Some of their bikes look like they could carry quite a lot of batteries:
... anyway, point is only that they now offer a fabulously expensive power-assist option for many of their pedal bikes ("Ã¢â€šÂ¬2,250 - RRP for Elechic's advanced electric driving system only (excludes cost of chosen bicycle)."
I do like their label "elechic"... Looks like finally ES folks are no longer ebike nerds but instead now "chic"