The chart below uses as an assumption that you have a daily 10 mile commute (5 miles each way). Comparing this to an average mpg and current gas prices, you can see there is a huge savings just in fuel costs. The remainder of the chart throws in some other annual expenses normally associated with owing a car (these are rough estimates based on some national averages found on the internet - These will vary depending on where you live). These do not include actual monthly car payments if you do not already own your car out-right.
(note: the "10 miles" category is a single day's commute, and the 50 miles is for a week's commute)
I also broke down the time periods one might be able to use an ESR for a daily commute (either year round, or 8 months out of the year).
The 10 cent charge figure comes from the Goped literature - this could also be more depending on where you live. If you were able to charge your ESR at work, you could cut these costs in half since I doubt you're boss would charge you for plugging in your scoot while at work.
Another car-associated costs (depending on where you live) could include parking. Here in DC, it's not uncommon for apartments to charge up to $300 a month for a parking spot. And if you work downtown, you could pay between $7 to $15 daily for parking.
Hopefully this will help put things into perspective regarding the cost of the ESR. Using the ESR for a daily 10 mile commute would pay for itself in a year (or less) of usage.
A much more comprehensive annual driving costs study done by AAA using 2007 figures can be found in the link below. It's very eye-opening!
http://www.aaaexchange.com/Assets/Fi...ost s2007.pdf