(Plus One re) "test rides work".
I'm mostly just interested in "Ebikes for the Masses". AKA "stock" bikes available from area retail stores. And Canadian laws restrict ebikes to "Granny-style", (but still a kick-ass Granny, in EU/AU etc. terms).
Re list "We need to focus on:"? I'd switch "performance" with "safety" (making safety at the top), assuming list organized by priorities? And probably tie "safety" with "reliability" in top position as pretty much synonymous.
And "all the things that are positive about electric propulsion"? Add "saving TONS of money" to that list maybe. (Prospect makes most folks eyes light up.)
And "The "Best" way to get outsiders interested in EVs?" (Or any small, light weight, slow(-ish...-er hehe) vehicles? Talk/tap with your neighbours about join the growing list of "car-free places". (Makes "car-type" vehicle ownership/use waaaay less desireable.)
Seems like the `burbs are trending to "gated" communities? On the Toronto Islands, naturally "gated" by NOT all night ferryboats, "small town" community life used to pulse with the ferry schedules. Folks left their homes, walked and cycled (together) to the ferry docks, waited for the next boat (together), traveled the short trip across the harbour (together) via pubic transit (sp?). And the process reversed for return trips. Can you say the word "bonding"?
(For better... or worse?), everybuddy knew everybuddies "business". And would "watch each others backs". Folks could actually recognize their neighbours (and could see who were "foreigners").
Being a "City Kid" myself, have to imagine this situation as much as it would have been like about a century ago, before the rise of the gas/diseasal-powered carriages that no longer required one or more animals to pull it with.
From [C]omments here "People are interested in performance". Suspect "performance" in this case involving mostly *speed* and *accelerations*?
"show people a reason to buy an EV"? Suspect self-interest is a "prime motivator" (used to be). Most folks seeing saving their $$$ and getting around faster/easier sorta "attractive".
"an organized racing series". Working on that. In Toronto, 3rd annual uphill bike race set for next (Sunday) September 27. Also kicking off first "Ebike Day" in Canada next (Sunday) May 24th. With 39 folks already indicating they'll maybe show up at the grounds around Toronto city hall. So, hopefully "in your face" (for media attentions, etc). And yah, anything "kids involved" good.
"Performance and good looks. These are what have made all vehicles desirable."
Might depend on how young ("foolish"/inexperienced) ya might be.
"Ride them everyday. Be seen." Etc. Watt he said. (Just "Play Nice" at all the extremely... less than "bright" questions and comments. Folks can expound at great lengths about a subject they know about zero about. AKA "verbal diarrhea".)
"Putting people on them is what will do it." (Over and over I hear/read this.)
... and re the users/posters in these online forums. I encourage all to question any one specific post or comment by others (that can't be "tested"/confirmed elsewhere else) anytime, but NOT to simply attack others, make questionable comments about their mothers, who their dogs puppies father was, etc.