The result of either a HUGE ignorance of the English language, or a calculated move to get viral promotion by using such an attention-getting name. I notice that the URL is non-functional.
There are, of course, other possibilities. Like the whole thing is a joke of some sort.
OK. Doesn't appear to be a joke. If they were to carry lubrication products, I suspect those would quickly become best sellers.
I think someone in marketing is going to either be a hero or get fired...
"Commuter - DC Booster"
Iron Horse 3.0 hardtail - 48V / 1000W / 470rpm generic Chinese DD Hub motor (ebay)
8 x 36v 4.3ah 10s 2P battery packs - 1500W 30A DC Boost Converter delivers 54v and about 1000 watts peak
53T/42T Sakae Road cranks - 30mph+ on flats