Yeah I see what you mean, and I am partly agreeing. I know many where really happy with Adaptto, and also that many ES members bought several controllers to use with several builds because the loved em so much. Nov that speaks of the quality and features. And if you look at that and the price I agree it is fine, and as you said then there was a BMS as well and charging. I was merely thinking in lines of the past years problem. The price was fine when adaptto was in its prime. Today with the uncertainty of the adaptto future it kind of feels more like a gamble, and there have been or seem to have been a drop in build quality or parts quality as well as there seems to be more frustrated owners these days. But the turning point for adaptto did not start a year ago, it goes back further. Probably as long as about the time adaptto vanished form their adaptto future features thread. That created uncertainty and people where not sure what the future would be. Remember there was talk about the new adaptto MK II a long time ago, without anything surfacing.
As you said, for an up and coming company the growth pain, the slow ROI of end user direct sale yet keeping up with R & D, customer support etc it takes a lot. And probably why Mobipus decided to go strictly OEM. To get a product to market these days you either need strong financial backing or a balance between OEM and end user sale. And lets face it, with investors into such companies they would likely vote down the idea of direct sale to end user model because of the slow cash flow.
Nevertheless, I am still rooting for Adaptoo and I do hope we see that MK II. As for Mobipus I see the logic in making such choice, but I cross my fingers for Mobipus being able to find the time and motivation to do both OEM and direct end user sales, at least for us here at ES. After all, selling to customer base like ES crowd is not only slow economic growth, and hours of customer support. It is also an amazing group of beta testers that happily will pay retail to get their hand on new features that might not yet be well tested, widely tested or features that are still a work in progress. And that makes for a mutual beneficial relationship between manufacturer and the es crowd. Such beta features will rarely be possible to ship with OEM controllers, because they will need to be as stable as can be.