Its nice and obiously well developed, but why are its designers mimicking helicopter? I mean there's "fake rotor", which consists of many smaller rotors. It's even circular like usual helicopter.
It kinda reminds me first cars, that looked like horse carriages.
Same goes for quadrotor bike, that for some reason even had mudguard behind seat.
I like chinese automatic octacopter much more, it looks more like purpose designed and not trying to look familiar.