Tesla model S has really turned out with a nice body anyway. A $57k car that looks as though it belongs in that class.
What really catches my eye is a $40k BMW good for 100 miles. MAYBE a range extending engine is coming. Never mind the $100k+ concept that might be coming, THIS could be the car people would be anxious to buy.
http://www.bmw-i-usa.com/en_us/concept/#lifedrive-concept