Its easy to take potshots at the corporatocracy, as I do often. They make it easy by occasionally being evil.
That being said...
The "Covid economy" has caused a dip in spending worldwide. Corporations have been equipped to conduct meetings over the internet [*Zoom, etc] for a couple decades now, but depressed profits have cut into executive bonuses, so...they are actually using remote web-meetings more often.
People are flying less, the planes that are currently on-line are projected to last longer now. Airlines are canceling orders. Fewer planes are being made. Fewer plane engines are being made.
Pratt&Whitney plus Rolls-Royce are laying off workers, and moth-balling facilities.
So...let's just say you are an advisor to RR...what would you recommend they do to get their toe into an emerging market? Something that would generate a lot of free publicity, but not really cost that much? Something that plays to their strengths?