In Holland One out of Eight Bikes Is Electric

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Gawd I love reading this stuff:
http://www.bike-eu.com/news/4030/in-holland-one-out-of-eight-bikes-is-electric.html

AMSTERDAM, the Netherlands – Policymakers often use the Dutch market as an example on how rapidly e-Bike sales can develop. In the Netherlands electric bikes have gained a strong foothold. Between 2006 and 2009 the market quadrupled from 40,000 units to 153,000 last year.

This means one out of every eight bicycles sold in the Netherlands is now an e-Bike which is on average three times more expensive than a regular bicycle. These figures a based on a market survey held by GfK Marketing Services Benelux and published by the Dutch industry organization RAI Vereniging.

In 2009 the total number of bikes sold dropped below the regular 1.3 million mark as a result of the economic situation. However, the money wise sales increased by 2.6% in 2009 to € 930 million as a result of the high average prices for e-Bikes.

Thanks to the growing popularity 2009 electric bike sales accounted for one third of the turnover of the whole bike sector in the Netherlands, or 25% more related to 2008. That’s what you might call booming business!

The popularity of the e-Bike comes at the expense of the category City bikes which saw a sales decline of 6% last year. Despite that this segment remains the largest in the Netherlands with a market share of 49% or 628,000 units last year. The Hybrid or Trekking segment turned out stable with 16% or 205,000 units. The number of sold kids bikes declined by 6% to 172,000 units.

Published @ 13-04-2010
 
"One out of Eight Bikes Is Electric" That was news from the Netherlands back in 2010. And now, about five years later "No less than 21% of all new bikes sold in the Netherlands last year were e-bikes."
http://www.bike-eu.com/sales-trends/nieuws/2015/11/e-bikes-excel-in-growing-bicycle-sales-10124772

Article continues:
In the past decade the market situation in the Netherlands has been dominated by the e-bike development. Once again its market share has been growing in 2014. Last year a total of 223,000 new e-bikes were sold, an increase of 16.2%. The e-bike market share is now 21.2%, which means one out of every five new bikes sold is an e-bike. This makes the Netherlands, percentage-wise, the largest e-bike country in Europe, dominated by this product category. Over the years, the total fleet of e-bikes has grown to some 1.4 million units. However with a market share of 51% the annual sales of tour and city bikes still constitute the majority of new bicycle sales by far. The third category by volume is kids bikes at 12%, followed by hybrid bikes, MTB, road racing, and folding bicycles.
 
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