If you are dissatisfied with your dealer, take your complaints to the dealer,
We are the manufacturer, not the distributor. If you have been contacting our dealers and they promised you a ship date that is not our promise. For accurate information, please contact Steve Bukowi at our office: 800-943-6190
Below is a copy of an email from our company president in regards to the Phantom X 2011:
"In regards to the conversation this morning about the few dealers requesting specifics on order processing. It is and always has been the same for the 2011 model line-up and never changed.
For 2011 bikes, the majority were “built to order” with about a 3-4 day back log. As far as the discussion in regards to the Phantom X, we originally sold out fast and they were not going to be available until the 2012 model. The reason we were going to wait until the 2012 was due to a 180 day process from component procurement to finished product. About 5 months ago we decided on a limited run of Phantom X while the 2012 design was being finalized due to such a high request from dealers. The Phantom X lot being built now is the limited run we started 5 months ago. There was a last component delay with the battery which caused it to run to almost 6 months.
The issue this morning we discussed is many dealers forget we build to order and do not bring in containers of pre-built bikes like every other so called manufacturer does. Many ebikes in the industry are the same with different labels attached and why the high prices. 3 of the top 10 USA manufacturers all buy from the same Chinese manufacturer but have different names on the bikes yet they are the identical bikes. The only company I know of who is similar to us is Optiike and they have a 1 year waiting list on some of their models but start at $5000 and up.
Good news is for 2012, we will be stocking 3250 bikes minimum worth of components and will have about 500 bikes built ahead at any given point. That is why we added another facility in the last month. 2012 orders will be handled differently, whereas we will sell what is built with the ability to also take orders according to a forecasted build schedule. The schedule will inform of when the next build is for a specific model. We will also make available inventory on hand per model.
That being said, I will explain the procedure now which again, has been the same for all 2011 bikes. A bike is ordered, if it is a standard model and on hand, it can ship within 48 hours. If it is a special order, the procedure is as follows: 1) dealer requests a specific bike, 2) order is approved, 3) invoice is created and clear payment is required, 4) order gets place in queue for next available build slot, 5) bike is built, 6) bike is tested, 7) bike gets packaged and shipped. Currently, the time frame can be from 3 days to 8 days when it is a special build. If dealer requests faster times for a special build they like to sell, I suggest they pre-build 4 or 5 pieces ahead of time and we can store them but full payment is required in advance.
In regards to current orders on the Phantom X, it seems again the Phantom has been oversold by 2 or 3 times according to logged orders with the various reps. Due to this, the Phantom X orders will only be sold as special orders. I explained this last week when I stated we could start processing the orders. Once we did start accepting orders for the Phantoms, it was obvious almost 50% of them were being cancelled due to customers having placed orders with multiple dealers, customers willing to wait for the 2012 models or even customers were still on the list who previously ordered a different model but never removed from the list. Since the Phantom orders are being processed the same as any special order bike, it must follow the same procedure which I believe is not too confusing. The order is placed, payment must clear, it gets place in queue and it ships after that. The turnaround is about 5-7 days. This is the only way I am accepting these orders. There have been many headaches with running another lot of the 2011 model but it is has finally happened. Most dealers and consumers do not realize the process in building one of the models and how long it takes.
Please explain this clearly to your dealers and customers. It is simple, we take orders, we build the bikes and then we ship and there is a turnaround time for this.
Once I say we can start taking an order on a model and accept payment, you can be assured within a few weeks that model will ship. If this is not acceptable, then that is the buyers choice as whether they want it or not. As far as Phantoms, the first ones are shipping and they were for customers who ordered last week once we started accepting orders. That is self-explanatory and if someone was to order today, the window of time is about 6 days. Every day next week worth of production is basically spoken for and I rarely will allow someone to grab a spot once we already sold it. If you have an emergency order, I may be willing to move it up the queue faster but there must be a good story behind it. Let me know if that is the case.
Try your best to explain to your customers there are rules and procedures here and we do not bend them, period. Next month we will be requiring all dealers to sign new dealer agreements for 2012 and the agreement will be a little more strict on the procedures and rules of being a dealer for us. This past year we should have detailed better of how we expect dealers to perform and we will do that with the new agreement. It is in everyone’s best interest and to create a level playing field. If a dealer does not agree with it, there is not much we can do other than not have them offer our bikes. "