Hermetically sealed cells (i.e. any one made correctly) isn't at risk of liquid infiltration. Risks of electrical shorts from coolant contacting electrical connections in the pack are mitigated by using a non-conductive coolant.
For sure, an active cooling system on a small pack doesn't make sense - the mass and volume of the cooling system would be better spent on more battery to lower C-rates. However, that's less true on larger packs, which are also less able to shed heat effectively by natural convection AND those packs are expected to last 10+ years AND they have to cope with extreme environmental conditions which can ONLY be done with active heating and cooling.
The average ebike doesn't expect any of the above so a thermally-unmanaged pack is acceptable.
In the future cells might more tolerant of high & low temperatures and have such a low IR they don't generate meaningful heat when charged/discharged and so not require thermal management. I think we all look forward to those 1000Wh/kg, $10/KWh, 50 year lifespan cells 8)