Top Gear is no more a legitimate car show than The Colbert Report was a legitimate news show. It was just 3 blokes being idiots on TV. And if you like British dry sarcastic humor, it's brilliant.
Top Gear's target audience is the average male automotive enthusiast. The average Male has an IQ of 100, Finds cyclist annoying, and thinks electric cars are expensive toys for the rich and nerdy. Getting mad when an entertainer lampoons cyclists or electric cars isn't going to solve anything.Likely, it will just polarize the issue, and those average male automotive enthusiasts will become intransigent in their belief that Cyclist should get off the road and take their battery powered toys with them.
Instead of getting mad, we need to laugh right along with them. share in the jokes and then make a few of our own. The way to seeing the end of the gas powered car is through their acceptance of the alternatives by the common man.
So how do we get that? Not through education. You can only educate people who are interested in learning. The common man doesn't care, he's had his opinion given to him by the media, and he's happy with it. Instead, you change people's minds by indoctrination. And taking a cue from Top Gear, the best way to do that is by making them laugh at the world from our perspective.
What we need TV show as stupid and brilliant as Top Gear, making fun of cars in general. A show that makes people laugh at the absurdities of those old pollutant farting dinosaurs on the road. Maybe even hosted by Jeremy Clarkson? He's just an actor, his opinions are only what the scripts say they are.
Since we need to appeal to the lowest common denominator, the message embedded in the humor needs to be simple. "Gas powered vehicles are silly" That's it. That's all we need. Just a push away from Gas by the masses, and the great social engine of our society will move on to the next popular thing. EV are ready to be that thing.