I would presume it is guerilla marketing by Tide, but if it is true, I am going to get a bulk amount of Chinese counterfeit Tide made up.
People can either go to the shops and buy a big bottle of Tide, or they can come to my house for little baggies of "Tide". I will rarely answer my mobile when called, and often I will agree to meet people at my house and then not be there. Other times they will show up, and my scraggy girlfriend who is 15 years younger than me, but looks 15 years older than me, will yell through the crack in the door "If that's Shane f&ck OFF!", and when the customer explains that they aren't Shane, but in fact were here to see Philistine, she will scream back "He isn't here, come back fuckin' later". Finally, after three or four failed attempts to meet me at my house, I will finally be there. And then the customer will be forced to come into my house and sit on a couch that is only held together by the stubborn understains, and smells like a sewer rats anus. And I will make them sit there for an hour or so listening to different music, acting like they like me and are my friend and are happy to be there - my scraggy girlfriend will be in the corner smoking Oxy Action Concentrate out of a glass pipe and scratching at mysterious holes in her skin. At one point, a 3 year old with a mullet and an earing (which is my girlfriends kid, not mine, despite the fact that she has been my girlfriend longer than the kid has been alive) will wonder past them in a poo filled nappy. I won't acknoledge the kids existence. Finally after two hours, I will act like time has gotten away from us, and I have only just remembered what the customer has come here for. Then, and only then, I will produce a greyish substance that looks nothing like Tide, and tell the person that this is the really pure Tide, and that is what Pure Tide looks like, and that the difference is that the stuff in the shops has been stepped on a lot and bleached to look the way it does. I will then let them buy a gram of "Tide" for $300.
What do you think? The government would clearly prefer this option me thinks.....