Well, yes, AFAIK it has to do that because it's an outrunner hubmotor.
But "forward" in this case is opposite of the direction it would rotate if it were on a bike--the sprocket is on the left, and the disc brake mounts are on the right, the way it's mounted on this kart.
Anyway, what I'm talking about is how the motor itself is designed inside. If you look at DoctorBass's X5xxx thread it's got inside pics of this series, and you'll see the angled laminations I'm talking about. Those make a motor "directional", meaning it operates more efficiently in one direction than the other.