Me and Justin aren't concerned with the monetary value of endless-sphere.com. That's a figure that is used to calculate advertisement worth and we do not advertise. We see that the value of this place is the community itself. Our question of 'are we doing a good job of running this' is answered by 'how much innovation and cooperation is going on here?'.
If we do a name change ( very likely ), there will be an extensive forwarding system so that we can maintain our SEO position in google, and links from other web pages. Our value may dip monetarily but it will return eventually. This forwarding system will exist for at least 5 years, maybe perpetually.
Endless Sphere was never a good ebike forum name and if we are creating what will basically be endless sphere 2.0, it deserves a name that is easy to remember and tell others about.