Dauntless
100 TW
markz said:Some charities have high over head. See the white bearded dude tv ad, must be $500 an airing.
Oh no, there's no $500 avails. Either they pay more, or it's a Per Inquiry. If they're unable to sell spots at their price, networks and local stations put up the PI's such as magazine subscriptions or anything with an 800 number. If they call from your avail, you get a check. Usually for less than you'd have expected to sell the avail, but enough to make it worth it or you stop running that particular PI.
There was the one charity for veterans that got itself a new director and the percentage spent on veterans went from over 90% to under 60%. If you get a call raising money for a charity it will usually be a 3rd party organization that's keeping pretty much everything. Nothing usual about the charity getting under 10%.