Yes the tape looks GOOD. I use the Schwalbe Marathon Plus that have a reflective belt in the side wall. but additional reflective tape is a good idea also/
Those are awesome. But imagine it lighted, instead of just reflecting.
I've been trying to figure up a way to do that lighted, using El Tape. Unfortunately, it doesn't curve to the side very well, But I've still got ideas to try. RevOlights does something interesting as well, though it's not as cool looking.