It’s not really a lot more watts. Resistance simply increases linearly with temperature, so efficiency will be lower at a higher temperature. If I simulate my G310 in the grin simulator and compare 90 Celsius to 110 Celsius, we are talking about a decrease in efficiency of 0.3 points (high speed) to 1.3 points (low speed).
If ambient temperature is 30 Celsius, 110 degrees is 33% higher than ambient than 90 is, so the motor can dissipate more heat.
So if you allow your motor to run hotter, it can take more watts continuously (while sacrificing some efficiency).
But I can only say for the G310 that 110 max works fine on it and the winding wire looked like new after a few thousand miles. Other motors might use cheaper components (especially the winding wire insulation) which are rated for a lower temperature.