I've used loaded epoxies in the semiconductor and microwave electronics industry for a couple decades. This type of material may be alright for repairing a PCB or mounting a low power die (chip) on a lead frame, but don't try to use it on batteries or interconnects that require low resistance. As a comparison, eutectic SnPb solder has a volume resistivity of around 10e-5 Ohm-cm; epoxy is about 0.3 Ohm-cm. The good conducting epoxies are usually brittle and the "reworkable", softer epoxies don't conduct as well. Many require a 135C cure for 30 min or so.
Generally, these materials are great for large area contacts that don't require much thermal or electrical conductivity and in applications which cannot withstand the temperatures of soldering. It works great on fixing rear window de-foggers.
For very good conduction use silver paint, but don't expect it hold anything together. It flakes off very easily, is relatively expensive and gives off nasty volatiles while curing.
The wire glue looks very good for its intended purpose: providing marginally resistive connections and weak adhesion in a non-toxic material. I may need to get some for electronic "craft" projects with my kids. Halloween anyone?
Eric