Yuppi, I finally succeeded to program the board.
I wasn't talking to the programmer, that was my problem. As I have told, I installed a ("Prolific") USB to serial port converter driver, but didn't realized that it mapped to com7. I tried all four com ports in the program, and except com3, all other ports yielded "This comm is no use, please try other one!", so I thought the USB converter was using that 3rd one, because my laptop has no serial or parallel port. After checking in control panel hardware/device manager, I found that the driver attaches to com5, com6 ... com8 depending on which USB I connect to (having 4 USB connections). But the software can communicate only with com1-com4.
I eventually succeeded to map the converter to com1 from the driver settings, and now works wonderful, it reprograms in 1-2s. I have no idea what is com3 used for.
Many thanks to you guys, especially Methods, who was helping a lot by PM.
I will try to hook up the motor to controller tomorrow, and come back to report whether is going with the reprogrammed controller or not.
I am hoping I will get this working, if the controller can be programmed, it couldn't have serious damage. It might work out to be some silly mistake.
Cheers, Zsolt