Well, they didn't even wait for summer to arrive.
CTC has the mens Schwinn I-zip on sale for $499.99 this week.
They're also running ads for it during the CBC national news, not sure if it's network wide though. The ad features a retirement age guy taunting his ten-year old neighbour from across the road by showing off his new electric bicycle. The boy turns to his mom & sez 'maawm, i wanna new bi-i-i-ike'.
My first reaction was that it's truth in advertising, that it's the old guys that ride ebikes. But I take it their trying to appeal to both ends of the spectrum. Doesn't exacly make you wanna rush out & buy one, but then I don't know from advertising.
The biggest shocker for me was the fact that it aired during the national news. This is the first ad I've seen on the TV for an ebike, & I mean ever. The fact that it wasn't on at three in the morning is all the more astounding. This is monumental type huge for here in oil country, like trying to sell a solar panel to George Bush.
Can this be the turning point of mass ebike proliferation, a harbinger of the shape of things to come? :lol: I'll know in six months time cuz with CTC if it don't move, it's dropped right quick.
CTC has the mens Schwinn I-zip on sale for $499.99 this week.
They're also running ads for it during the CBC national news, not sure if it's network wide though. The ad features a retirement age guy taunting his ten-year old neighbour from across the road by showing off his new electric bicycle. The boy turns to his mom & sez 'maawm, i wanna new bi-i-i-ike'.
My first reaction was that it's truth in advertising, that it's the old guys that ride ebikes. But I take it their trying to appeal to both ends of the spectrum. Doesn't exacly make you wanna rush out & buy one, but then I don't know from advertising.
The biggest shocker for me was the fact that it aired during the national news. This is the first ad I've seen on the TV for an ebike, & I mean ever. The fact that it wasn't on at three in the morning is all the more astounding. This is monumental type huge for here in oil country, like trying to sell a solar panel to George Bush.
Can this be the turning point of mass ebike proliferation, a harbinger of the shape of things to come? :lol: I'll know in six months time cuz with CTC if it don't move, it's dropped right quick.