LOL, sure, if by "ordinary" & "household" you mean "expensive" & "specialized"... :lol:
The company you see in the video is Avestor, who had to shut down and file for bankruptcy:
http://www.greencarcongress.com/2006/11/avestor_shuts_d.html
In the above web link, it is suggested in the comments that using pure metallic lithium in their batteries had something to do with their quick demise.