The mass production and sell-for-profit automotive industry is indeed a business. But the visionaries behind OSVehicle saw something else, of lots and lots of people forging something together in the spirit of open-source and in the modus of the internet of things, 3D printing and so forth. As such its more learning lab. That the experiment continues is a form of success.
Like Tesla continues, also behind a vision of a different future of cars and their manufacture. Even though Elon Musk has yet to deliver a profit, and may never, in direct violation of one of the principles of business enterprise, the making of money. I'm glad that such undertakings exist. Note that Ford, GM and other "profitable" enterprises have lost valuable personnel to Tesla. So in fact designers, engineers and other brainiacs see the potential, even if that vision does not compute in the board room.