Opinions are like, well you know, everybody has one, here's mine.
There are some exceptions, but the common hubmotor kits just plain weigh so much that the bike weight, 15 pound bike vs 30 pound bike doesn't matter as much as you would think. The motors range from 15-25 pounds and the batteries from 10 to 40 pounds. Take my setup. 30 pounds of motor and battery, and that is pretty light since have llifepo4. Put 30 or 40 pounds in a backpack, and ride your lightest bike, and then ride a wallmart MTB. Yes you still can feel the difference, since you can put out maybe 250 watts, but the ebike won't notice it since it puts out 500 to 2000 watts unless your are Australian and limited to 200 watts. Sure it still matters to be lighter, but not enough to spend $1500 on a bike when you need that money to buy good batteries.
As to the type of bike, it gets real personal and preferential. A big issue is theft, so my garage sale bikes at least wont set me back to replace, and I get real carefull about leaving my battery in a parking lot. The motors I run are on the cheap end, and at least for awhile, nobodly even knows what it is. So when I park my bike at a store, it looks like a $150 mongoose. I live in the desert, and my motor is not on EPO so the v brakes on the bike are good enough for me at 20-25 mph. The full suspension, front hub bike I ride balances good, and doesn't weigh so much or go so fast I need disks, but I don't bend any more wheels since I went to a full suspension MTB.
Other folks run much faster, need the best brakes money can buy, and at those speeds, carrying that weight, are constantly tweaking on the spokes. DO NOT underestimate the beating an ebike can give your body and your bike. The young can handle it no problem, but with a few crushed disks in my back I can't.
I can't stress this enough, do not ruin your nice roadbike by making an ebike out of it. One of the only things I got right when I started, was leaving my vintage motobecane alone. Nowdays it's a lead sled, but to me it's still my ol favorite bike, and when cold weather comes I'll be riding it to a bus stop instead of doing 15 miles on the ebike.
We get a lot of posts from new folks wanting the hottest, fastest etc etc right off the bat. My opinion is to get a cheap 26" wheel bike, cruiser, MTB, comfort bike, whatever. Then pick out an moderate power, inexpensive motor and some sla batteries and learn about ebiking with less costly stuff. Once you know what it's like and what you want, then get out the big bux. All you need to know to buy the first kit is a few things, do you want to ride and peadle, or peadle and use the motor just for uphills. For option 1 any kind of motor will do. for option 2 you need a freeweeling motor, such as chaindrives, or geared hubmotors. Regular hubmotors produce a lot of drag unless you power em up.