Samsung SDI Aims for Top Spot in Lithium-ion Batteries

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Full article here:
http://www.koreatimes.co.kr/www/news/biz/2010/04/123_63774.html

some snips:
According to Samsung SDI spokesman Seo Hae-su, it would be possible for the company to clinch the top spot in lithium-ion batteries by the end of the year, citing predictions from Japanese marketing firm, International Information Technology (IIT).

"The total revenue of our battery division in 2009 rose by 11 percent from the previous year. Growth will continue this year," he said.

The global market for lithium-ion batteries contracted by about 5 percent last year, according to Seo, although things are looking better for 2010.

Although Seo declined to reveal the companies target in market share, other company officials said the company is "very close" to beat Japan's Sanyo, currently the world's largest maker of rechargeable batteries by market share.

With the market growing for environment-friendly cars, such as electric and plug-in hybrid vehicles, industry watchers expect lithium-ion battery makers to land more supply contracts and also benefit from better prices.

According to the Japan Economic Center, the Panasonic Group, which includes Sanyo, held a 43.1 percent share of the world market for lithium-ion batteries in 2009.

Samsung SDI had a 15.1 percent share, while China's BYD followed with an 8.9 percent share.

Samsung SDI is supplying its lithium-ion batteries to Germany's BMW Group through a joint venture with Bosch dubbed as SB LiMotive.

Last December, SB LiMotive struck a 10-year exclusive lithium-ion battery deal with Delphi of the United States. The joint venture will supply the batteries to the U.S company from 2012 through 2021.

To meet the rising demand, Samsung SDI is planning to spend $5 million to set up Samsung SDI Vietnam to produce lithium-ion battery packs in the country.

"Samsung SDI is in a great position to benefit from the current boom in smartphones, tablet computers and laptop computers," So Hyun-chul, an analyst from Shinhan Financial, said.

"Samsung SDI is the major supplier for lithium polymer batteries to leading smartphone makers such as Apple, and Samsung Electronics' aggressiveness to move up in this market will also boost the profit of Samsung SDI."

http://www.sblimotive.com/en/home.html
http://www.samsungsdi.com/
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