Hyena
10 GW
I just came across this stuff which could be quite good for those who ride at night and want to increase their visibility.
I'm guessing it's largely a marketing / PR move from Volvo given the statement: Life Paint is part of Volvo’s bold vision that, “By 2020 no person will be killed, or seriously injured, by a new Volvo.” but still.
[youtube]CfWzeGlaFvI[/youtube]
I'm guessing it's largely a marketing / PR move from Volvo given the statement: Life Paint is part of Volvo’s bold vision that, “By 2020 no person will be killed, or seriously injured, by a new Volvo.” but still.
Volvo believe “the best way to survive a crash is not to crash”, but rather just than being truism-talking jerks, they’ve created a product to help cyclists be safe and visible at night.
Life Paint looks like a can of spray paint, and is applied in the same fashion. However rather than coating a surface in sticky, messy paint, Life Paint is a reflective spray which is invisible by day, but lights up under the glare of a car’s headlights.
Volvo claim a single coat of their ‘paint’ lasts up to one week, but since the substance is water-based it will easily wash off.
Furthermore, as can be seen below, it not only sticks to clothes, but also bags, shoes, leashes and helmets.
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Oddly enough, while the bikes above light up, Volvo don’t mention the product actually working on bikes – although they say it’ll do just fine on prams.)
The Swedish car company created Life Paint in association with fellow Swedish company Albedo100, a startup that creates reflective sprays.
“Life Paint is a unique spray, different to other reflective products on the market,” said Anders Wellving from Albedo100.
“When you apply it to a surface the reflective particles will stick together with a special adhesive making the spray invisible by day, but light up at night in the glare of headlights.”
Life Paint is part of Volvo’s bold vision that, “By 2020 no person will be killed, or seriously injured, by a new Volvo.”
For the time being, Life Paint is only available in a few select stores in the UK, but if it’s successful there are plans to roll it out nationally and abroad.
[youtube]CfWzeGlaFvI[/youtube]