It's great to see this kind of feedback. I really appreciate that.
@ cal3thousand: as Miles said, the pricepoint of our kit is actually the most convenient if you compare it with Ecospeed and Ego Kit. I know there are margins to improve that with high volume production and we'll be pursuing that.
As for the Bafang kit, of course we cannot compete with Chinese on prices, and that's not what we want to do. You can find many Chinese kits on the market with incredible prices, see this for instance which come at 63USD without battery: http://enggauto.en.alibaba.com/product/1927849438-221116453/electric_rickshaw_spare_parts.html .This is probably the kind of motor which comes with more popular brands. But I guess a person should make a decision from the beginning: do you want to buy a Chinese product without warranty whatsoever and without certifications or do you want to buy something different?
Personally I'd feel more sure having a company backing the product in terms of warranty and liability: Lithium batteries can be dangerous. As Flathill was saying, it's hard to get all certifications ( and I mean the real ones) but those are there for a purpose: they keep you safe and avoid your house to burn. Not all chinese products can offer that. Our motor is designed specifically for the e-bike and it is manufactured in Italy.
Keeping that in mind, that's a good question. To aswer you in three points:
Our motor will give you more torque (at the crank) than a Clyte C100,
along with a balanced lightweight (under 4Kg for the 750W, battery not included)+
Designed to maximize the user experience (extremely easy installation, no additional chains to the crank, design: we are now having an Italian design working to improve the overall look respect to the version you see in our website, custom app for smartphones)
Not everybody has the high skills you guys have so an easy installation hopefully will open up the market to more customers, allowing us to be more and more attractive.
@windtrader: Thanks for the high five! You made an excellent analysis. Global industrial companies are not interested in getting into the DIY or "opensource" mid drive e-bike because it's a very niche market right now, but for surely they'll fight.Thanks for your wishes!
@Flathill: the motor is a direct drive in the sense that you don't need an additional chain to your crank. Gears are inside and those are made of metal to handle the torque the motor can exert. The motor has two freewheels. I believe very few people would install a mid drive motor on a fixie ( but that's my personal opinion) so the big hipster market will have to approach our motor in a different way!
About performace, I gave an hint about torque above. We are now perfecting further the stator design to maximize efficiency, so I don't want to throw data which are not the ultimate ones in there. The performance we are achieving are now superior to what we wrote on our website.
You are right about the 3D printed version and the black stealth version will be the in the Kickstarter campaign!
We'll be using an Italian BMS and we are still looking for the perfect controller in the meanwhile we are developing ours. Thanks for your suggestion about that. We'll be checking that.
About the logo and brand name: you share the same view as my brother!

Luca is it you?!? ;D
Joking aside, our logo is a tribute to the classic Italian car manufacturers ( Ferrari, Lamborghini, Abarth) and has that style. It might not be the freshest in terms of design, but it is inspired to great companies, with logos from the '30s and '50s who were and are loved all around the world. Since we share the same land ( the first two companies are within 80 miles from were I grown up) I thought a tribute to them was due. Please forgive this little thing I have towards these companies.
Awesome feedback,
Thanks,
Matteo