i gotta agree with jason on this. not everyone wants to buy a battery off ebay just to get it super cheap, no matter how poorly it is built.
he sells the battery as part of his kit so people get something of break there, and it motivates them to buy the battery as part of the whole kit when they see how much more the battery is by itself.
that is just what marketing stuff is all about, he's trying to get his customers to consolidate their buy into one order, from him.
his customers aren't people from the sphere, we are more like free vacuum cleaners for his excess inventory.
but he is really putting together something that works for the newbie from the first day, a complete kit they can put together and ride on with some confidence and reliability. he has done a number of little things that really add up . like truing up the chinese machine trued rims, and including the spoke wrench now too so people can maintain their wheels, and the torque arms so people don't end up ruining their brand new bike. educational videos and the talk back thingy. andersons for the phase wires so the connectors don't melt down. i think the 9FET controller is great value too, and the 9C motor just is so luxe compared to the other stuff and not so fat as the C'lyte.
this is stuff we all diddle with all day but the regular joe who wants to be a DIYer can quickly get freaked out by stuff they are not used to doing. like manual mechanical work and maintenance, and that is hard to get people through because they all clam up and say, 'i can't do it' so he is trying to cover all the small things that hang people up like that.
all imho, YMMV.
he isn't trying to sell to the low bid ebay crowd, and the pack has proven to be well built and proved out to full capacity in ypedal's testing, unlike the other ones, and he does stand behind the battery too, 100%, i know that for a fact.