Weight is related to power and stability. A 100 pound ebike feels very light compared to a 500 pound emotorcycle. Same for a 60 pounds ebike compared to a 100 pounder, same for a 30 pounder compared to a 60. But if you put the power of a 500 pound emotorcycle onto a 30 pound ebike Luke would love it, but most riders would quickly self destruct.
Balance matters. Weight distributed properly feels lighter than poorly distributed setups.
Low weight costs. What can you afford? How light do you need?
Weight matters most when you need to lift and/or carry the ebike. I have ebikes from under 40 pounds to over 100 pounds. Commuting every day on a 100 plus pound ebike was near perfect. As long as there were no problems. Flat tire, charger didn't complete the night before, controller FETs failed were incidents that made for memorable (very short or extra long) rides. However the very things that made the ebike heavy made it reliable (moped tires rarely got flats, plenty of battery range, big torque and regen saving brakes, etc).
Lighter ebikes tend to have more reliability problems. Flat tires are more common. Batteries lose capacity quicker and don't have much reserve range when they are smaller. A heavy ebike with lots of gears can actually be pedaled long distances, it is like riding a touring bike with panniers loaded with camping gear.
A 30 pound ebike is easy to pedal long distances, providing the chain, gearing and tires are OK. If the tiny geared hubmotor jams up due to broken gears, or the mid drive breaks the chain or the chain breaks the spokes then the bike is not going to pedal far. How prepared are you to fix problems on the road when travelling light?
It really depends on your route, your alternates, your backup support. If you have to take your ebike on taxi or bus if it fails, you don't want it heavy. If you can call wife-star or your many friends to bring a pickup truck or SUV or vehicle with bike rack when you need help then a heavy bike won't be a big difficulty, unless it breaks too often. How unreliable is your ebike going to be?
Reliability is key. If your setup is reliable then you won't need rescue very often.
If you need to carry your bike up stairs, in elevators, on public transportation then light is better (and perhaps folding is required). How light can you afford? Cost becomes a limiting factor.
Simple, reliable and strong DD hubmotors are heavy, so going light drives the solution toward mid drives and small hubmotors. Small hubmotors need to be geared to have much torque, and the gears and clutches drive reliability down. Mid drives also require significantly more maintenance than DD hubmotors. So light weight drives the solution away from the low cost high reliability that DD hubmotors offer. That's why so many use a DD hubmotor in a low cost ebike and it comes out somewhat heavy. For high reliability, low cost and reasonable performance (ability to climb well and reach good speeds) the heavier DD systems provide the best overall compromise. Most buyers are on a budget.
If you want to go light, then make everything lighter, it is better for cost and balance. No sense in spending for a carbon frame and then use a heavy DD hubmotor.
Another thing about really light ebikes - they tend to be noisier due to the use of small high RPM motors and geartrains, which are lighter. Friction drives, Tangent mid drives, etc are noisy. How much noise do you want? DD hubmotors with sinewave controllers are the quietest systems. Geared motors and mid drives make some noise. The lighter they are the more noise they tend to make.
One thing about ebikes - there are a tremendous number of choices. Plus they are fairly small so you can have a few.
