Is this a pic of the existing controller? Looking at pics of the bike, and tracing the motor cable, it looks like the controller is located right in front of the battery on the rear rack. Is that the case?
If so, it may not be a difficult conversion, but will require your assistance. Can you post pics of the corresponding connectors on the ebike side? Based on the bike's manual, which incorrectly identifies the handlebar controls as "the controller", it looks like you'll be replacing the "controller", so if you buy a replacement controller, you will likely be adding a display and buttons if you want to vary the assist levels for PAS. You could also decide if you want to add a throttle during this conversion (which is a helpful feature regardless, when troubleshooting to get the system to run the first time).
You will also need to inspect your bottom bracket area to see what type of PAS sensor it has. It could look like a disc with magnets on it on either the left or right side of the bottom bracket, or sometimes a closed unit located on one side or the other, with a small cable coming out of it and routing to the controller. You should be able to reuse the sensor, but you'll need provide a pic to determine what type you have.
My guess, by looking at the battery spec and the existing controller, you'll be looking for a ~10A controller that supports pedal assist. You may only have to redo the hall sensor connector on the bike side (that corresponds with the black 6 wire connector on the controller), if you choose the right replacement. Actually, it's hard to tell in the pic if there are one or two black connectors, so a better pic would help (the second connector could be for the PAS?).
If you post a few pics, which can help determine what you're up against, and for you to decide whether you're up to the task.
My guess is you'll end up with something like this, with a simple compatible display.
8--Suitable for 250-350W Sensor motor. 5--Speed Set:1-4.2V. 8--Suitable for 250-350W Sensorless. T06P with hall sensor 6--Brake input: Low-level.
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