I have a Portland Design Works Danger Zone tail light on both my bike and on my trailer I use for heavier shopping, it has a bright quasi-random flash mode that really attracts attention, runs on two AAA batteries for hours and hours. I use Eneloop rechargeable cells in it. One nice feature is that if the batteries come loose momentarily over a big bump or something the light comes back on after that rather than shutting off, when you change batteries the light comes on when you insert fresh ones and you have to turn it off with the switch.
http://www.amazon.com/Portland-Design-Works-Danger-Light/dp/B00435IPFK/ref=sr_1_1?s=outdoor-recreation&ie=UTF8&qid=1426258366&sr=1-1&keywords=danger+zone+tail+light
I also have a four foot tall piece of fishing rod as pole with a bright red silk streamer on it that's about five feet long and flutters around in the wind, one each on the bike and the trailer. I wanted something that drivers could see over the top of the car in front of them, my biggest fear is a car following closely behind another one, the first pulls out at the last moment to go around you and the rear car doesn't see you in time to pull out as well.
On the front I have a PrincetonTek EOS bike headlight set to flashing mode, it uses three more AAA batteries and is bright enough to get attention even in daylight without totally blinding oncoming traffic at night.
http://www.amazon.com/Princeton-Tec-Eos-Bike-Headlight/dp/B001K36ZC8/ref=sr_1_73?s=sporting-goods&ie=UTF8&qid=1426259028&sr=1-73&keywords=bike+headlight
On my helmet I have mounted an LED Lenser focusable head mounted flashlight with zip ties which I use for riding in the dark, being able to point the headlight where you want the light is a big advantage when riding in the dark since the handlebar headlight is not pointed significantly to the side you are turning towards at speed. In really heavy traffic I will also turn it on in daylight, when you point it straight toward cars it definitely gets noticed.
http://www.amazon.com/Led-Lenser-Flashlight-Black-Clam/dp/B005UMO68A/ref=sr_1_15?s=sporting-goods&ie=UTF8&qid=1426259261&sr=1-15&keywords=led+lenser
This is my old Bike E semi recumbent with the lights and streamers set up, I don't have a decent picture of my new longer bent yet with all the safety features working.