The price I gave was excluding shipping, import duty, tax etc, which seems to vary a lot depending where you live. Shipping cost to the UK was around $220 for 64 cells, plus I got hit for another $100 or so by UPS for their fees, tax etc.
Overall, these cells still seem to be reasonably good value, about on a par with Thundersky cells, but better suited for my motorcycle conversion as they are an easier shape to work with when it comes to making the pack fit in the space available.
I get the feeling that Headway are still finding their feet with direct sales. They tried to set up a Paypal account, at my suggestion, but somehow this didn't seem to work for them. Payment has to be by bank transfer at the moment, which does present a possible risk. My guess is that if demand was there from the direct sales market they may well gear up to be able to support it a little better.
Jeremy