The 10kW Yuneec motor is used in a paramotor, where it gets practically no forced air cooling (see here for a picture: http://yuneeccouk.site.securepod.com/paramotor_Tech%20Spec.html). Also, the duty cycle for any engine used on an aircraft os pretty high, much higher than that for land vehicles as a rule, so they need far better cooling. As an example, my aircraft cruises at around 60% power, takes off at 100% and climbs at about 85%. The average continuous power for the flight is always more than 60%, and it's this that dictates the engine cooling requirements.
Now, let's compare that with a land vehicle. I measured the average power of my old Toyota Prius over a two and half year period. It averaged at around 12hp, from an engine rated at 76hp, an average of about 16%. Generally most road vehicles, even fast motorcycles, don't get run at average power levels of over about 20%, so the cooling requirement is a lot less than that for an aero engine.
It'd be nice to know the price of just the motor. The complete paramotor (frame, harness, motor, prop controller and battery) costs around $7000 - $8000, I believe. My guess is that the motor on it's own might be around $1000 to $1500 of that, based on the price of the other parts.
Jeremy