If I was going to run get one in the morning, I'm sure I'd want a latex mattress. It's a hot weather mattress, while memory foam is suited to cold weather. Though actually I doubt either has all that much advantage in season.
So I had my office manager girlfriend at the time setting out to open a mattress store, she'd managed one before the office job and there was her big business ambition. So I'm getting told how bad I needed a new one. She would know, right?
So I go down there when it had first opened but when she's not there and bring it home in my truck. The point was to get her to tell me 'What's so bad about this mattress?' (I'll admit she was right about the old one.) Good girl that she was, she said "Maybe this isn't so bad. . . ."
It was and still is a Diamond. More than 10 years old, as she promised. Damn good looking woman, too. If she hadn't decided she was too rich and successful for me. . . . (The mattress outlasted her store, by the way. So did my HOUSE.)