Geared hubmotors have a poor heat-shedding path from the hot coils to the outside. Like ykick said, 10A seems to be a good starting point for the tiny Q100H. However the Q128H is a little larger and I wouldn't hesitate to try out 15A, especially if I installed a temp probe to monitor how hot the insides are. The Q series has a side-plate style that is easy to remove, if you do decide to add a temp probe.
Raising the volts will raise you total wattage, but...most of the heat in a motor comes from the amps. The reason its hard to give an exact answer, is because two different riders can have widely varied riding styles. When you accelerate from a stop, you will draw whatever peak amps are programmed into the controller. However, after a few seconds, you will likely reach cruising speed, and the motor and controller will both have a chance to run for a minute or two at a lower amp-level...giving them both a chance to cool off.
If you live where it is flat everywhere, you can use a little more amps on start-up, because you will always have lots of cooling off time. But if you live where the hills are long and steep, you must use a lower max amps setting, because there is no cooling off "cruise" phase. I recommend using a controller that is bigger than you need, so it runs very cool, and then add a temp sensor to the motor. Small motors are around $100 if you ever want to replace them, and many riders frequently want a bigger motor after riding for just a short while.
If you are happy with the motor you chose, but the phase wires are running hotter than you are comfortable with, the Q series is easy to open up and replace the phase wires.