Well, if you ARE paying for it it's because you chose to invest in it. How much financial instrumentation did you buy? " The new equity finance has been raised from a combination of existing and new investors. . . ." Were you an existing investor, or are you a new one?
The way you commence selling stocks and bonds in your company is you 'Go PUBLIC,' having an IPO/Initial PUBLIC Offering, becoming PUBLICLY traded. C'mon, this is too basic to miss that badly.
Least the company name is instantly recognisable as british, not something you would avoid.
Yeah, I spent the holidays in the southern states. Everybody was talking about this British electric motor company. Whenever you asked if, say, something was alright, they'd think of those motors and pronounce it 'Yas-sah.'