By the way I loved the charges like a wounded bull but business is exploding comment. L oh bloody L, I nearly cried. You must surely be a Northerner? You remind me so much of a pal from Paris du Nord. What is a quarter of Eiffel?
To run a business long term, as a reputable business there are a lot of expenses. GST, advertising, freight, comms, warranty, assembly, servicing, import fees, accountant, packing, printing, tooling, product development, testing and then the not insignificant amount of time I spend doing this. The Electric Bicycle Company Limited currently runs at a loss. I don't expect this to change in a hurry. I just want to get people out of their cars. If I was to sell 100 electric bikes in the next 10 years, and the owners were to use the bikes for 10% of their journeys, I take 10 cars off the road.
In reality I will get a lot more than 100 in ten years, the owners will ride them far more than 10% of the time. I will take a lot of cars off the road. We will all be better for it.