http://www.bike-eu.com/news/4167/fi...-award-puts-emphasis-on-market-potential.html
First Bike Expo BrandNew Award Puts Emphasis on Market Potential
MUNICH, Germany - Like other large shows for bicycle products also the Bike Expo created an award competition. Therefore they have called in the organization of the ISPO BrandNew Award who has been organizing the annual competition of the best outdoor products for more than 10 years.
The BrandNew award is no innovative competition like the Taipei International Bicycle Design Competition and the Eurobike Award. The BrandNew award is aimed at new entrepreneurs and to give them a podium to introduce themselves in the market. Therefore, in addition to innovation the jury is also looking at the selection criteria marketing, design and market potential. Submitting companies may not have existed for more than four years.
E-wheel
The jury of the BrandNew had to assess more than 50 entries this year. Just like other awards, the BrandNew Award has several categories: cycling general, accessories, protection, single Speed / fixie, urban cycling, clothing and e-Bike. The jury has chosen a winner in each category leading to an overall winner.
The overall winner of the first Bike Expo BrandNew Award is the Copenhagen Wheel. It is much more than just a wheel. The Copenhagen Wheel turns any bike into an advanced e-Bike. The complete electronic system, battery as well as motor are included in the hub.
The e-Bike is controlled with a wireless smart phone like the iPhone while the software also offers a social networking mode. A great invention for the city use but it also fits very well in any bike for commuting in rural areas.
Published @ 16-06-2010
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Bike Expo BrandNew site here:
http://www.bikeexpo-brandnew.com/en/Home.aspx