only reference i know of
https://endless-sphere.com/forums/viewtopic.php?f=14&t=84857&p=1241253&hilit=Outlast+phase#p1241253
As far as longer life goes, it will only matter if you are overheating your cells to the phase-change point regularly; otherwise it doesn't really do much for the temperature in the pack, as I understand it.
If you have a large enough pack (or a small one built of cells with low enough internal resistance) to not heat up while under the load your system applies to it, it's better than using any form of pack cooling, because you're using the cells well within their design limits and not losing energy to waste heat in the first place.
If you have cost and space constraints that require using a small pack with cells with higher Ri, the PCM stuff might help the cells' longevity (but they're still wasting energy as heat, so you won't get as much capacity out of them as you could).
If you need cell holders anyway, and the cost difference beween the PCM and regular ones is negligible, not much reason to not use the PCM instead.