Goatman - Sounds like Luna Cycle putting their e-bicycles in a Television box with the words "Fragile", "Handle with care" and "This Side Up" all over the box. Yes, I heard the bearded man from Luna actually talk about that, and doing it, in one of his countless countless videos. He didn't want damage to the bicycles while shipping. Also, in a more recent video, a podcast, I heard him talk about not liking to sell hub motors because of the lacing process and some customers always complaining about the trueness. Whereas another person, here on ES, selling hubs, was using wood to protect a laced hub motor being shipped.
Sorry I am not good with names, but I give nicknames to everyone. Bearded guy (Luna Cycle). I know the name of wood guy but choose not to give name.
Just more trick of the trade.