furcifer said:
However, within the context of the discussion, you're saying if the Raptor was the same price at a base model people would take the base model.
Of course not. They'd want the Raptor, everything else being equal.
Which is totally incorrect. If people get free floor mats and a tank of gas with their new car they lose their minds. If a salesman said "Gee, we don't have the F-150 you want, how about you take a Raptor instead? Can you live with the fact that it may wear out faster?" There isn't a person alive that would pass up that deal.
Well, that's not true at all.
I'll list some of the people who have bought an F-150 over the past ten years or so that I know.
One wanted one to get a truck to haul people back who landed off the DZ. To him, high performance was a minus. Low cost and low maintenance were the big issues.
One wanted a truck for his solar business. The biggest issue was how rugged the thing was, and how long it would last with Tony Bagodonuts driving it and a load of tools in the back.
One guy was at least a millionaire and wanted a dually. He just wanted the cool look, and ended up buying an F-450 because he could get the cool four wheels in back.
One guy wanted a truck to commute 12 miles to work, because reasons. The bed has never had so much as a sheet of plywood in it - but he seems happy with it.
Car companies want to sell to all of the above people. And none of them wanted a Raptor.